EP211: Building a Quality Keto Brand with Yemeni Mesa

The Fit2Fat2Fit Experience

Heka is the Egyptian god of healing and magic. Yemeni Mesa thinks of the ketogenic diet as something that is magical and healing. This is the story behind the brand, Heka Good Foods. In this podcast, Yemeni tells Drew about the early days of keto products, what it was like to be the Chief Sales Officer for Quest Nutrition in the early days before they became a billion-dollar company, and what makes his Heka Good Keto Bar the only keto-certified bar on the market.

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Key Takeaways:

[3:56] Yemeni came to the US with his mother when he was 10.

[9:12] Yemeni shares what he learned working in the food industry.

[14:19] Working for Quest Nutrition during their rapid growth phase was life-changing.

[17:17] Yemeni describes his nutritional-health journey and what he loves about keto.

[22:13] Quest has several iterations of ingredients before settling on the formula for their bars.

[31:05] Heka Good Foods is certified ketogenic by ketogenic.com and Dr. Ryan Lowry.

Sponsors:

Complete Wellness Supplements — Shop Drew’s hand-formulated, high-quality, pre-workout greens, Keto Meal Replacement with grass-fed collagen, and MCT Oil soft-gels. Some products are available through Amazon Prime.

Redmond Real Salt — An ancient seabed in Utah is the source for this natural, undiluted real salt with all the essential trace minerals left intact. Keto is better with Real Salt.

Dry Farm Wines — You can have alcohol on the ketogenic diet. Use this link for a bottle of wine for $.01 with any order

Mentioned in This Episode:

HEKA Good Foods

@Keto_Head on Instagram

@hekagoodfoods on Instagram

Fit2Fat2Fit

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Complete Keto Book

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