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The FitCast is a weekly fitness and nutrition oriented show hosted by Kevin Larrabee. Each episode Kevin interviews the best experts in the field.
Turning 50% of members into PT clients, with Mark Capelin
Manage episode 257338920 series 1337015
By The Fitness Industry Podcast and Australian Fitness Network. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Mark Capelin runs a highly successful club in which more than half of the 800 members also participate in personal training. Here, he talks to The Fitness Industry Podcast’s Oliver Kitchingman about the power of good systems combined with good leadership, consistently achieving an 80% prospect-to-member conversion rate, using paid challenges as a revenue stream and retention tool, and facilitating and rewarding healthy competition among staff.
86 episodes
