Facebook Ads Buyers Lists and What is a Template House


Manage episode 247601084 series 1883803
By Don Costa and Don Costa - Real Estate Investing - House Flipping - Wholesaling - How to F. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Marketing, advertising, growing your buyer’s list, and determining just how much time and resources you should invest in a property rehabilitation project – these are all things that many of us think about on a weekly – even daily – basis. Have you ever wondered if you are investing too much time and resources into a flip? Perhaps you don’t need to take the house all the way down to the studs to get a beautiful remodeling project complete.

My guest today is RJ Bates’ partner, Cassi DeHaas. Cassi handles most of RJ’s design and marketing at their real estate firm. Cassi has always had a passion for remodeling, building, and design. Today, she joins me to share her insight and knowledge on ways you can use Facebook Ads to generate more high-quality leads for your business. She explains which Facebook advertising campaigns work best for her as well as describes what a “blueprint property” is and how you should follow it to make the most out of a rehab project without going over budget.

“There’s more creative options out there than people realize.” – Cassi DeHaas

On today’s episode of Flip Talk:

  • Cassi shares what it was like for her when she first started in the real estate investing industry and the types of marketing she used to promote her business.
  • She explains how Google ads work.
  • How your target audience differs for online ads vs. mailers.
  • The importance of knowing your numbers and your options.
  • Establishing a relationship with new contractors.
  • What is a “blueprint property” and why it is important to refer to it while designing a rehab?
  • How to build a buyer’s list.

How to Make Facebook Ads Work for You:

  1. Start with a market you know very well.
  2. Set your budget.
  3. Make sure you have a social media presence and legit content.

Cassi DeHaas’ Words of Wisdom:

  • Always stay plugged in.
  • Keep learning and educating yourself.

Connect with Cassi DeHaas:

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