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414: Category Creation: How to Build a Movement w/ Mike Volpe

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When? This feed was archived on December 24, 2020 23:49 (3+ y ago). Last successful fetch was on November 20, 2020 11:24 (3+ y ago)

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Manage episode 239478789 series 2087243
Content provided by Sangram Vajre. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sangram Vajre or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Select the best approach to entering the marketplace:

  1. A) Category creation
  2. B) Building a better mousetrap

The answer? Both.

We sat down to discuss market strategies with one of HubSpot’s co-founders and current CEO of Lola.com, Mike Volpe.

Mike has been involved in both ends of the spectrum: category creation and building a better tool to serve an existing category. He gives FMF co-host John Rougeux the lowdown in the first of four #TakeoverTuesday episodes focused on category creation.

*More about John Rougeux*John is the founder of Flag & Frontier, a marketing consultancy that helps B2B startups stand out in crowded markets.

  continue reading

739 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on December 24, 2020 23:49 (3+ y ago). Last successful fetch was on November 20, 2020 11:24 (3+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 239478789 series 2087243
Content provided by Sangram Vajre. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sangram Vajre or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Select the best approach to entering the marketplace:

  1. A) Category creation
  2. B) Building a better mousetrap

The answer? Both.

We sat down to discuss market strategies with one of HubSpot’s co-founders and current CEO of Lola.com, Mike Volpe.

Mike has been involved in both ends of the spectrum: category creation and building a better tool to serve an existing category. He gives FMF co-host John Rougeux the lowdown in the first of four #TakeoverTuesday episodes focused on category creation.

*More about John Rougeux*John is the founder of Flag & Frontier, a marketing consultancy that helps B2B startups stand out in crowded markets.

  continue reading

739 episodes

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