Manage episode 240217118 series 2087243
We talk a lot about the ideology of ABM on the #FlipMyFunnel podcast.
What we don’t always touch on is the methodology.
How do you actually start targeting accounts? Better yet, how do you start targeting the right accounts?
We get the pleasure to sit down with three B2B industry titans as they reveal their proven methods of targeting the right accounts:
- Hermi Ruiz, Account-Based Marketing Manager at Snowflake
- Derek Slayton, CMO at Terminus
- Daniel Englebretson, Director of Integrated Marketing at Phononic
In this episode, we cover search intent analysis, testing new account groups, and more.
Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book. This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?