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424: How Drift Uses Branding and Category Design to Drive Growth

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Archived series ("Inactive feed" status)

When? This feed was archived on December 24, 2020 23:49 (3+ y ago). Last successful fetch was on November 20, 2020 11:24 (3+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 240314104 series 2087243
Content provided by Sangram Vajre. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sangram Vajre or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The times, they are a-changin’.

In the old days, you might have gotten away with promoting the best feature of your product, making a transaction, and sending the customer on their merry way.

Try that today and you’ll go out of business.

Why don’t consumers care as much about the product as they used to?

FMF guest-host John Rougeux asks CEO of Drift and Entrepreneur-in-Residence at Harvard Business, David Cancel, what he thinks about the current SaaS market disruption. This #TakeoverTuesday explores effective branding, category design, and more.

John Rougeux is the founder of Flag & Frontier, a marketing consultancy that helps B2B startups stand out in crowded markets.

Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book. This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?

  continue reading

739 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on December 24, 2020 23:49 (3+ y ago). Last successful fetch was on November 20, 2020 11:24 (3+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 240314104 series 2087243
Content provided by Sangram Vajre. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sangram Vajre or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The times, they are a-changin’.

In the old days, you might have gotten away with promoting the best feature of your product, making a transaction, and sending the customer on their merry way.

Try that today and you’ll go out of business.

Why don’t consumers care as much about the product as they used to?

FMF guest-host John Rougeux asks CEO of Drift and Entrepreneur-in-Residence at Harvard Business, David Cancel, what he thinks about the current SaaS market disruption. This #TakeoverTuesday explores effective branding, category design, and more.

John Rougeux is the founder of Flag & Frontier, a marketing consultancy that helps B2B startups stand out in crowded markets.

Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book. This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?

  continue reading

739 episodes

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