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503. How to Become a Category Leader
Archived series ("Inactive feed" status)
When? This feed was archived on December 24, 2020 23:49 (). Last successful fetch was on November 20, 2020 11:24 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 247845579 series 2087243
What does it mean to be a true category leader?
A few companies rise to the top of a category and dominate it in a way their name becomes synonymous with the category itself: think Google for search, Uber for rideshare, or Dockers for pants. But how do these companies take charge of their category and leave their lasting legacy?
On this #TakeoverTuesday episode, Dave Knox interviews Dave Peterson about how modern companies can dominate their category.
Here’s what we’re unpacking today:- How to create your own category
- Becoming a category leader/category king
- The “6-10 law” of IPOs
- What being a category leader truly means
This #TakeoverTuesday post is based on a podcast with special host Dave Knox and guest Dave Peterson. If you’d like to listen to the full #FlipMyFunnel episode, check us out on Apple Podcasts, Spotify, or here.
739 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on December 24, 2020 23:49 (). Last successful fetch was on November 20, 2020 11:24 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 247845579 series 2087243
What does it mean to be a true category leader?
A few companies rise to the top of a category and dominate it in a way their name becomes synonymous with the category itself: think Google for search, Uber for rideshare, or Dockers for pants. But how do these companies take charge of their category and leave their lasting legacy?
On this #TakeoverTuesday episode, Dave Knox interviews Dave Peterson about how modern companies can dominate their category.
Here’s what we’re unpacking today:- How to create your own category
- Becoming a category leader/category king
- The “6-10 law” of IPOs
- What being a category leader truly means
This #TakeoverTuesday post is based on a podcast with special host Dave Knox and guest Dave Peterson. If you’d like to listen to the full #FlipMyFunnel episode, check us out on Apple Podcasts, Spotify, or here.
739 episodes
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