Artwork

Content provided by Sangram Vajre. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sangram Vajre or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

601. Measuring the Hard-to-Measure with Marketing Mix Modeling

37:15
 
Share
 

Archived series ("Inactive feed" status)

When? This feed was archived on December 24, 2020 23:49 (3+ y ago). Last successful fetch was on November 20, 2020 11:24 (3+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 260868778 series 2087243
Content provided by Sangram Vajre. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sangram Vajre or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Sometimes in life, it’s the hard-to-measure things that make the biggest impact.

Can you quantify your love for family and friends, your artistic sensibilities, your passions? And maybe you don’t need to. You just know they matter.

But when it comes to marketing, not measuring the hard-to-measure things can lead to some seriously unwise decisions.

In this #TakeoverTuesday episode, guest host Steve Watt sits down with Chris Engman, CRO/CMO of Proof Analytics, to learn how marketing mix modeling can help you better understand these hard-to-measures and spend your marketing budget wisely.

-------

Join Sangram's "Becoming Intentional" newsletter, read by over 10,000 leaders, for a 1-minute read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

  continue reading

739 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on December 24, 2020 23:49 (3+ y ago). Last successful fetch was on November 20, 2020 11:24 (3+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 260868778 series 2087243
Content provided by Sangram Vajre. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sangram Vajre or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Sometimes in life, it’s the hard-to-measure things that make the biggest impact.

Can you quantify your love for family and friends, your artistic sensibilities, your passions? And maybe you don’t need to. You just know they matter.

But when it comes to marketing, not measuring the hard-to-measure things can lead to some seriously unwise decisions.

In this #TakeoverTuesday episode, guest host Steve Watt sits down with Chris Engman, CRO/CMO of Proof Analytics, to learn how marketing mix modeling can help you better understand these hard-to-measures and spend your marketing budget wisely.

-------

Join Sangram's "Becoming Intentional" newsletter, read by over 10,000 leaders, for a 1-minute read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

  continue reading

739 episodes

Wszystkie odcinki

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide