620. How to Motivate Buyers in the Age of Infinite Media


Manage episode 263336190 series 2087243
By Sangram Vajre. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

We live in an era of infinite media. We create 500x more data and there are 100x more mobile connections than 2007.

It’s a radically different environment. The game has changed.

So why is your marketing team still playing by the old rules?

Today, I’m joined by someone whose new book is the definitive ruleset for this new game, Mathew Sweezey, Director of Market Strategy at Salesforce and author of “The Context Marketing Revolution.”

If you want to beat the new game, context marketing is how you do it. And in today’s episode, Mathew shares all you need to know to play like a pro.


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