252: Expert Check-In - What You Should Know About Traffic, Sponsored Content, and Pinterest in 2020

The Food Blogger Pro Podcast

How website traffic and ad revenue are affected by the coronavirus, how to ask your audience what it needs, and how you can evolve your content calendar based on what's performing on Pinterest.

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Welcome to episode 252 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrew Wilder, Danielle Liss, and Kate Ahl about traffic, sponsored content, and Pinterest strategies.

What You Should Know About Traffic, Sponsored Content, and Pinterest in 2020

Today, Bjork is interviewing three of our Food Blogger Pro Experts. If you’re not a Food Blogger Pro member, or maybe you are a member and you’re not really sure what our experts do, they volunteer their time on the forum and during Live Q&As to help our members out with their trickiest questions. Our experts specialize in certain topics like SEO, affiliate marketing, social media, email marketing, and more, and that’s what they teach our members about on Food Blogger Pro.

So in today’s episode, you’ll hear from Andrew Wilder, who specializes in WordPress tech and traffic, Danielle Liss, who’s a lawyer and focuses on sponsored content and all-things legal, and then Kate Ahl, who is our Pinterest Expert. All three are here on the podcast talking about what you need to know about traffic, sponsored content, and Pinterest in 2020.

It’s safe to say that 2020 has gotten off to a unique start, so these areas of traffic, working with sponsors, and social media need to be approached in a different way. Traffic is up, sponsors are adjusting their strategies, and Pinterest has reported higher users than ever before.

Today’s episode will equip you with some of the strategies and confidence you need to navigate this year as a business owner and blogger.

In this episode, you’ll learn:

• How traffic and ad revenue has been impacted by the coronavirus
• Why you should be monitoring your uptime
• Why you might not want to use words like “quarantine” or “coronavirus” in your posts
• Why accessibility is going to be a big trend this year
• How alt text works
• How sponsored content can differ during this time
• How you can pivot your sponsored content to serve your audience
• Advice for pitching brands during the pandemic
• How to ask your audience what they need right now
• What CCPA means and how you can protect your site
• How you know that you’ve included everything you should in your privacy policy
• How Pinterest traffic has changed
• How the Today tab on the Pinterest app works
• How trends on Pinterest can influence your content calendar
• How to find out which of your existing posts are performing well right now
• What to do if your Pinterest account is marked as spam
• How you can evolve your content based on what’s performing on Pinterest

Resources:

• Meet the Food Blogger Pro Experts
• NerdPress
• UptimeRobot
• Pingdom
• WebAIM
• What is Website Accessibility?
• Six Ways to Make Your Website More Accessible
• Web Content Accessibility Guidelines
• Connect with Andrew via email – [e-mail]
• Businessese
• Liss Legal
• Sponsored Content Bootcamp– for members only
• Connect with Danielle on Instagram
• Simple Pin Media
• How people use Pinterest
• Pinterest Trends
• Pinterest Business blog
• Google Analytics course – for members only
• Email Pinterest support – [e-mail]
• Pinterest Account Suspended? Here’s What to Do
• The Best Soft Chocolate Chip Cookies recipe on Pinch of Yum
• Simple Pin Podcast
• Follow Kate on Pinterest

If you have any comments, questions, or suggestions for interviews, be sure to email them to [e-mail].