271: Serving Your Subscribers - Running a Subscription-Based Business in 2020 with Melissa Lanz

The Food Blogger Pro Podcast

How consumers use subscriptions, how to stay competitive as a subscription-based business, and how to get paid for your work with Melissa Lanz.

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Welcome to episode 271 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Melissa Lanz from The Fresh 20 about running subscription businesses in 2020.

Serving Your Subscribers

Do you have a subscription-based business? If not, this episode may convince you to add one to your monetization strategy!

Melissa runs the subscription-based business, The Fresh 20, and she’s back here on the podcast this week to talk about how you can help your readers with a useful subscription service. She’ll help you understand the best way to find and serve “your people,” identify your audience’s problems, and offer solutions with the content you produce.

Subscription businesses can be a great way to create a sustainable income as an entrepreneur AND serve your audience along the way. You’ll learn how in this episode!

In this episode, you’ll learn:

• How her business has changed in the past five years
• How typical consumers use subscriptions
• If we’re at risk for subscription fatigue
• How to stay competitive with a subscription-based business
• How to be a resource for your audience
• How you transition to getting paid for your work

Resources:

• The Fresh 20
• 023: Building a Team for your Online Business with Melissa Lanz from The Fresh 20
• SUBTA
• The Automatic Customer
• Sally’s Baking Addiction
• 269: Quality Content – How To Create The Best Recipes for Your Readers with Sally McKenney
• Beauty Pie
• Delivering Happiness
• Follow Melissa on her personal site, on Facebook, or on Instagram
• The Subscription Lab

If you have any comments, questions, or suggestions for interviews, be sure to email them to [e-mail].