274: Q&A - How Food Bloggers Can Make the Most Out of Q4

The Food Blogger Pro Podcast

Maximizing your Q4 revenue, how to keep the Q4 momentum, and republishing content with Bjork Ostrom and Jenna Arend.

-----

Welcome to episode 274 of The Food Blogger Pro Podcast! This week on the podcast, we’re re-sharing a Q&A we held for our Food Blogger Pro members where Bjork and Pinch of Yum’s General Manager, Jenna, answer questions about preparing for Q4.

Last week on the podcast, Bjork chatted with Danielle Liss from Businessese and LISS Legal about the ways that bloggers can protect their content. To go back and listen to that episode, click here.

How Food Bloggers Can Make the Most Out of Q4

Q4 is made up of the last three months of the year (October, November, and December), and it’s a big deal for food bloggers.

Why? Because people are hungry for recipes! They want recipes for Halloween, Thanksgiving, the holidays. And when we’re not experiencing a pandemic, they want crowd-pleasing recipes and recipes they can make for their holiday parties and get-togethers.

Not only that, but advertising spend goes up during these three months. Sponsors are looking for bloggers and content creators who can create seasonal content, and display ad revenue goes up because traffic is up.

To help you prepare for Q4, today we’re sharing the Q&A we hosted with our Food Blogger Pro members last week! We have these live Q&As every single month for our Food Blogger Pro members. Sometimes we focus on a specific topic (like this one), and other times it’s an excuse to pick Bjork’s brain on any blogging topic under the sun. It’s so fun to connect, answer our members’ toughest questions, and have an hour to intentionally work on getting a tiny bit better.

We hope you enjoy this replay of our Q&A from October 2020!

In this episode, you’ll learn:

• What Jenna’s role looks like on the Pinch of Yum team
• How the Pinch of Yum team is preparing for Q4
• Tips for Q4 if your blog is new
• How to maximize affiliate earnings in Q4
• Alternatives to the Amazon affiliate programs
• How Q4 differs from Q1 and how to keep the momentum into the new year
• How to choose whether to create a new recipe or republish existing content
• What Pinch of Yum’s current email strategy looks like

Resources:

• Pinch of Yum
• October Coffee Date post on Pinch of Yum
• Republishing Content course