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Ben Lerer’s Group Nine Media Is A Millennial Magnet
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Ben Lerer’s Group Nine Media consists of Thrillist (which he founded), NowThis, The Dodo and Seeker. The content is largely video and it’s sticky. Lerer says Group Nine is the #1 publisher on Facebook Watch with over 5 billion monthly video views. According to Nielson, its audience is overwhelmingly in its 20s, a coveted demographic. Hear Lerer talk about the future of media, developing business models for online media sites and his positive take on the changes FB is promising to make.
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