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Voice Over Marketing Strategies with Award Winner Jodi Krangle
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Voice over Marketing is often overshadowed by video marketing. In this episode of the Freddy O show I am excited to bring on award winning Voice Over Artist Jodi Krangle. We discuss the importance of having an audio strategy in your marketing efforts.
Voice Over Marketing Strategies with Award Winner Jodi Krangle
ABOUT JODI KRANGLE
Jodi Krangles's voiceover journey began with singing —since around the time, Jodi started talking. Music has always been a way that Jodi's family connects. When she was little, her dad would pull out his trusty guitar, and her mom would sing to her sister and her at bedtime.
Fast forward to 1993. Through gaming (Dungeons and Dragons, to be exact), Jodi was introduced to “Filk” music—the music that is played at science fiction/fantasy conventions. In 1994, She joined two friends from the fandom world to form an acoustic band called Urban Tapestry. In their time together, they headlined at music conventions in Canada, the U.S., and Europe.
Jodis first voiceover work was in 1995 when she spent a year in a volunteer position with the Canadian National Institute for the Blind (CNIB) creating books on tape. And by tape, she means real “tape.”—reel to reel, baby. Several years later, Jodi leaped to venture out on her own, and boy, its been rewarding for her.
Jodi has done voiceover work in the healthcare, corporate, hospitality, political, and non-profit sectors.
Some of Jodi's satisfied high profile clients include Dell, Bose, BBVA, Subway, Steinmart, Bissell, Unisom, Joe DiMaggio Children's Hospital, Kraft, Visit Orlando, HGTV, and more.
Here are some fun facts about Jodi:
- She was honored to be the Winner of the 2018 SOVAS Award for Outstanding Narration Demo.
- She is a filker! Her all-female, acoustic band, Urban Tapestry is pretty well-known in the Filk scene (science fiction- / fantasy-themed music).
- She is a self-taught computer nerd. She sold computer hardware back when the 386SX was shiny and new.
- Her love of computers led to her discovery of this mind-blowing thing called the Internet back in the early 1990s. That led her into web design and the creation of a songwriting resource called The Muse's Muse that she ran from 1994 until 2016.
- She started doing search engine optimization and internet marketing work back when banner ads were all the rage.
- If She could have a chip in my head keeping me connected to the Internet, she would totally do that. She just about constantly connected (which is how she able to respond to emails so quickly)!
- Think of Jodi as a smart, wry, Tina Fey-like, post-apocalyptic warrior princess leading an army of Dr. Who and Firefly fans in an epic battle cry.
- From Disney to Depend and beachside resorts to little blue pills, she's just about done it all! (The voiceover work, that is.) She truly loves what she does!
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