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Episode 296: FS 284: Positioning Before Lead Generation
Archived series ("Inactive feed" status)
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This feed was archived on April 20, 2022 01:15 (
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Manage episode 198110530 series 1000064
Content provided by Top End Devs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Top End Devs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Panel:
Jonathan Stark
Philip Morgan
In this episode of the Freelancers’ Show, Jonathan and Philip discuss why it’s important to position your business so that you can generate more leads. They define both positioning and lead generation and give examples as to how you can use these two concepts to your advantage in your business. This is a great episode for freelancers who want to understand the importance behind directing your business towards a certain type of client in order to get more leads, and grow your business in the long run because of it.
In particular, we dive pretty deep on:
- Defining positioning
- Why it’s important to specialize
- Intentionality
- Defining lead generation
- Different ways to generate leads
- How qualified is a lead?
- Difference between a lead and a prospect
- Done for you services
- How do you get into more sales conversations with leads?
- You must decide: who are you trying to reach?
- Hitting your target market
- And much, much more!
Links:
Picks:
Philip
Jonathan
430 episodes
Share
Archived series ("Inactive feed" status)
When?
This feed was archived on April 20, 2022 01:15 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 198110530 series 1000064
Content provided by Top End Devs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Top End Devs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Panel:
Jonathan Stark
Philip Morgan
In this episode of the Freelancers’ Show, Jonathan and Philip discuss why it’s important to position your business so that you can generate more leads. They define both positioning and lead generation and give examples as to how you can use these two concepts to your advantage in your business. This is a great episode for freelancers who want to understand the importance behind directing your business towards a certain type of client in order to get more leads, and grow your business in the long run because of it.
In particular, we dive pretty deep on:
- Defining positioning
- Why it’s important to specialize
- Intentionality
- Defining lead generation
- Different ways to generate leads
- How qualified is a lead?
- Difference between a lead and a prospect
- Done for you services
- How do you get into more sales conversations with leads?
- You must decide: who are you trying to reach?
- Hitting your target market
- And much, much more!
Links:
Picks:
Philip
Jonathan
430 episodes
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Similar to The Freelancers' Show
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
DISQO’s podcast features the brightest minds fueling product teams. Subscribe to learn how product management and strategy are being driven by putting customer experience (CX) front and center. Learn more and subscribe at tipm.feedbackloop.com
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
SPIN IT is a business podcast that will inspire you to see failures and obstacles as a stepping stone for success, transforming them into a new path forward, a path that you may not have seen or considered before. Whether it’s a scandal or a broken business model - obstacles are an opportunity to learn, pivot and go after your goals with a new perspective. Hosted by Stephynie Malik, award-winning Crisis Management Expert and Business Strategist, this podcast offers you advice and guidance on ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
…
continue reading
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