FS 285: The Introduction Game


Manage episode 198988096 series 1000064
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Jonathan Stark

Philip Morgan

In this episode of the Freelancers’ Show, Jonathan and Philip discuss the introduction game. When you have people ask you to refer them to your clients or a colleague, Jonathan has come up with an idea for a referral game, which he calls the introduction game. He has these people who ask for his help send him a draft of what they want and then you can tweak it so it sounds like something that you would actually say. This way you are putting out what your friend or colleague wants and you aren’t having to come up with referrals from scratch. They also discuss how specializing your business could lead to you getting more leads, even if it doesn’t seem like it should.

In particular, we dive pretty deep on:

  • The Referral Game
  • Specializing your business
  • Rolodex moment
  • Shelf-life runs out on the story
  • The introduction game
  • Must have proof to create credibility
  • How to play the introduction game
  • “Help me help you”
  • How long does it take for this “game” to play out?
  • 2 questions in the referral game
  • You want to be able to tell a relevant interesting story when referring
  • Value proposition
  • What do others think is special about my services?
  • Valuing life experience
  • Ah-ha moments
  • And much, much more!





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