Alireza Ranjbar Shourabi - A Journey from Game Design to Engagement

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Is there a business that doesn’t want to have motivated users and engaged customers? How about a company that doesn’t crave higher productivity of happy employees? There has been different mindsets and disciplines to answer the need, but all share a toolbox that uses the tools of creativity and fun. No matter what they call the package, it’s here to stay.

In this episode, we explore such questions as:

  • Is game design an essential part of Engagement Solution Design?
  • How to handle cultural and environmental differences in gamification design?
  • Why do we need different opinions while designing a solution?

About Alireza Ranjbar Shourabi: CEO/co-founder and game designer of “Art of Light and Motion Interactive Softwares”. He has also co-founded “IRAN Gamification Association” which is a community for Gamification enthusiasts to gather around the subject.

He has been rated #2 in “Global Gamification Gurus Power 100” in 2017; designed engagement solutions and gamified campaigns for Fintech, E-learning, E-health, Open Innovation and offline Advertising in some of the most famous companies and startups in his country. Currently working to build a new gamification platform based on a framework developed on his experience while continuing to design mobile games for his company.

Always a learner, late night gaming is still a part of his life style ;)

Connect with Alireza: Website- www.ALMgames.com Twitter: @ARSHourabi LinkedIn: https://www.linkedin.com/in/alirezaranjbarshourabi/

About the Host: Monica Cornetti Featured on the cover of Bloomberg Businessweek, Monica works with individuals and organizations who want to learn how to think differently to achieve uncommon results. A gamification speaker and designer, Monica was rated #1 among the “Gamification Gurus Power 100” by RISE in 2015, 2016, and 2017, and was also recognized as a Top 3 Finalist in the “Gamification Guru of the Year Award” by the World Gamification Congress held in Barcelona, Spain.

Monica is the Founder and CEO of Sententia Gamification, Founder of the International Gamification Conference and Expo, and the author of the book Totally Awesome Training Activity Guide: Put Gamification to Work for You. Monica is hired for her skill as a gamification speaker and is considered at the top of her field in gamification design for corporate learning.

She is a graduate of Seton Hill with a BA in psychology, and The University of Houston-Victoria where she earned a Masters Degree in Economic Development and Entrepreneurship, voted by Forbes Small Business as one of the top 5 programs for entrepreneurial education in the country.

Connect with Monica: www.MonicaCornetti.com www.SententiaGames.com On Twitter: @monicacornetti

87 episodes available. A new episode about every 23 days averaging 32 mins duration .