Toby Beresford - How to Change Behavior at Scale Using Score Science


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Gamification doesn't need to be complicated, sometimes all you need is a simple score to change behavior. Score science is a practice that helps you get it right.

Toby Beresford created in his garage in 2012 as a tool to keep and share digital scores. It's now being used by senior influencers across the world to track their own social media success and to encourage others to do the same. In 2017, 400,000 people engaged with - each spending an average of 25 minutes on the site.

Connect with Toby Beresford: Website Twitter: @tobyberesford LinkedIn:

About the Host: Monica Cornetti Featured on the cover of Bloomberg Businessweek, Monica works with individuals and organizations who want to learn how to think differently to achieve uncommon results. A gamification speaker and designer, Monica was rated #1 among the “Gamification Gurus Power 100” by RISE in 2015, 2016, and 2017, and was also recognized as a Top 3 Finalist in the “Gamification Guru of the Year Award” by the World Gamification Congress held in Barcelona, Spain.

Monica is the Founder and CEO of Sententia Gamification, Founder of GamiCon, the International Gamification Conference for Learning and Development, and the author of the book Totally Awesome Training Activity Guide: Put Gamification to Work for You. Monica is hired for her skill as a gamification speaker and is considered at the top of her field in gamification design for corporate learning.

She is a graduate of Seton Hill with a BA in psychology, and The University of Houston-Victoria where she earned a Masters Degree in Economic Development and Entrepreneurship, voted by Forbes Small Business as one of the top 5 programs for entrepreneurial education in the country.

Connect with Monica: On Twitter: @monicacornetti

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