Manage episode 185663572 series 1535149
Many trainers and instructional designers have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors.
- Should we incorporate into every training or presentation some kind compelling, story or narrative?
- Will a powerful narrative make your information more persuasive and memorable?
- Can stories be used to manipulate your learners?
About our Guest: Jonathan Peters, PhD
Jonathan holds a Master Certification in the Reiss profile
He is an international speaker and writer and has spoken before audiences from Melbourne, Australia to Augusta, Maine. His specialty is marketing and customer experience, helping audiences identify what motivates their customers and learn how to speak toward those motivators.
Jonathan has authored four books, including Cavemen Can’t Market, the first the Caveman Trilogy. He has also ghostwritten 56 non-fiction books.
Jonathan is also an adjunct professor at the University of Nevada, Las Vegas where he instructs senior-level business majors.
Connect with Jonathan:Email: email@example.com Twitter: @JPetersPhD
About the Host: Monica Cornetti
About your Host: Featured on the cover of Bloomberg Businessweek, Monica works with individuals and organizations who want to learn how to think differently to achieve uncommon results. A gamification speaker and designer, Monica was rated #1 among the “Gamification Gurus Power 100” by RISE in 2015 and 2016, and in 2016 was also recognized as a Top 3 Finalist in the “Gamification Guru of the Year Award” by the World Gamification Congress held in Barcelona, Spain.
Monica is the Founder and CEO of the Sententia Gamification Consortium and the author of the book Totally Awesome Training Activity Guide: Put Gamification to Work for You. Monica is hired for her skill as a gamification speaker and is considered at the top of her field in gamification design for corporate learning.
She is a graduate of Seton Hill with a BA in psychology, and The University of Houston-Victoria where she earned a Masters Degree in Economic Development and Entrepreneurship, voted by Forbes Small Business as one of the top 5 programs for entrepreneurial education in the country.
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