Launching an Alpine Yoga Business in Germany with Erin Wilson

The Germany Expat Business Show

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After a decade as a competitive gymnast in South Carolina, Erin found both excitement and uncertainty in shifting her focus. Her college years, filled with new opportunities and inspiring mentors, led her to discover a passion for yoga and fitness—not just as a student, but as a teacher. A six-month study abroad in Italy in 2014 also cemented her love for Europe.
In 2015, Erin moved to Germany after graduating from Clemson University with a degree in veterinary science (which was no longer her passion), driven by a desire to live abroad. After seven years of juggling part-time jobs with the US Army and teaching yoga locally, she took the leap into self-employment.
In April 2024, Erin founded The Third Place in Garmisch-Partenkirchen, aiming to grow her yoga and fitness business by hosting European retreats, collaborating with local businesses, and offering more private and group classes. Her goal is to create a space where students can explore their potential, honor their bodies’ boundaries, and feel guided on their journey to reach their goals.
Erin’s teaching emphasizes movement, anatomy, breathwork, and introspection as essential elements of total wellness, and she’s eager to share this with people from all walks of life.

You can find this episode and all episodes as well as show notes for each at https://thegermanylist.de/the-germany-expat-business-show-podcast/
Starting or running a business in Germany as a foreigner? Already running an online business in Germany as an expat? Wanting to grow your German-based business? Working as a freelancer in Germany? You'll love my guide with over 30 resources for expat business owners in Germany.

Chapters

1. Launching an Alpine Yoga Business in Germany with Erin Wilson (00:00:00)

2. Expat Business Owners in Germany (00:00:03)

3. Building a Yoga Business Community (00:12:41)

4. Marketing Strategies for Yoga Businesses (00:21:51)

5. Effective Email Marketing for Yoga Business (00:33:19)

6. Growing Yoga Retreat Business Strategically (00:36:59)

7. Expanding Yoga Business Through Strategic Marketing (00:40:41)