Artwork

Content provided by Erica Seidel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erica Seidel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

B2B SaaS Marketing Trends 2021

27:46
 
Share
 

Manage episode 315662242 series 3295205
Content provided by Erica Seidel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erica Seidel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Openpath offers cutting-edge workplace safety and security solutions though touchless access control. It is a hardware and SaaS company with about 80 people. Kieran leads marketing for Openpath and has previously led marketing at Belkin and Radioshack. He has been recognized by Forbes as one of “The World’s Most Influential CMOs 2020”.

Episode synopsis

In this episode, Kieran and Erica delve into the big trends in B2B that will impact B2B SaaS marketers and the work they do, in 2021 and beyond. Kieran shares valuable real-life experiences from his career, stressing that an agile mindset is the key competency of a CMO in today’s environment. We also delve into what a CEO needs to think about when hiring a CMO, considering there is no one fixed template of what a CMO should do.

Highlights include:

  • The key trends impacting B2B CMOs today
  • Why there is no one universal CMO role… and the core competency of a good CMO
  • The pros and cons of marketing leaders reporting to CROs
  • The most important emerging role in marketing
  • Whether diversity needs to be approached in a systemic way, or whether individual leaders should establish their own initiatives
  • Why empathy for customers will rule in 2021… and why building ongoing relations with the end-user is critical for B2B Marketing

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy
  continue reading

39 episodes

Artwork
iconShare
 
Manage episode 315662242 series 3295205
Content provided by Erica Seidel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erica Seidel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Openpath offers cutting-edge workplace safety and security solutions though touchless access control. It is a hardware and SaaS company with about 80 people. Kieran leads marketing for Openpath and has previously led marketing at Belkin and Radioshack. He has been recognized by Forbes as one of “The World’s Most Influential CMOs 2020”.

Episode synopsis

In this episode, Kieran and Erica delve into the big trends in B2B that will impact B2B SaaS marketers and the work they do, in 2021 and beyond. Kieran shares valuable real-life experiences from his career, stressing that an agile mindset is the key competency of a CMO in today’s environment. We also delve into what a CEO needs to think about when hiring a CMO, considering there is no one fixed template of what a CMO should do.

Highlights include:

  • The key trends impacting B2B CMOs today
  • Why there is no one universal CMO role… and the core competency of a good CMO
  • The pros and cons of marketing leaders reporting to CROs
  • The most important emerging role in marketing
  • Whether diversity needs to be approached in a systemic way, or whether individual leaders should establish their own initiatives
  • Why empathy for customers will rule in 2021… and why building ongoing relations with the end-user is critical for B2B Marketing

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy
  continue reading

39 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide