006 Pixel Thoughts: Meditation Tool Gone Viral With Marc Balaban

The Ghost Influence Podcast: How Viral Happens On Reddit

Marc Balaban wanted to escape his job in tech recruitment to improve his web development skills and move towards something more creative. He joined a hackathon to push those boundaries and was challenged to create a product in a weekend. Living in San Francisco, California where technology and mindfulness are commonly included in the same conversations he opted to create a sixty second meditation tool. He dubbed it Pixel Thoughts.

Some weeks after the hackathon he finished the app and submitted it to Reddit's /r/InternetIsBeautiful where it received far more traction than he ever expected. While his intention was to build something that showcased his skills, he never anticipated that a fun project would generate such substantial professional leverage. Marc's story is a phenomenal example of how powerful passion and self-education can be as tools for marketing your creative skills.

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Create social leverage with the Ghost Influence community.Music: 'Whylex - Brillante Atardecer (Especial Sunset Mix)'