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232: Without a College Degree, She Landed This Dream Job

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Manage episode 227538223 series 1317646
Content provided by Jenna Kutcher. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jenna Kutcher or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Two full sleeves of tattoos, no college degree… And the Senior Vice President of Branding and Creative at ALEX AND ANI. Kate Richard proves that there is no official formula to achieving career success.

How do you know it’s time to rebrand? Is your brand ready to evolve with changing trends? Should you even let trends dictate the changes you make to your brand? How do you bring your day one fans with you as you evolve? Kate oversees the billion dollar label’s design, marketing, and branding departments, and is an expert on building a brand’s unique story and keeping fans connected as is evolves.

I’m asking Kate the big branding questions, but we’re also diving into her own not-so-typical career evolution. I am so excited for you to hear all the wisdom she brings to the show.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/katerichard/

  continue reading

796 episodes

Artwork
iconShare
 
Manage episode 227538223 series 1317646
Content provided by Jenna Kutcher. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jenna Kutcher or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Two full sleeves of tattoos, no college degree… And the Senior Vice President of Branding and Creative at ALEX AND ANI. Kate Richard proves that there is no official formula to achieving career success.

How do you know it’s time to rebrand? Is your brand ready to evolve with changing trends? Should you even let trends dictate the changes you make to your brand? How do you bring your day one fans with you as you evolve? Kate oversees the billion dollar label’s design, marketing, and branding departments, and is an expert on building a brand’s unique story and keeping fans connected as is evolves.

I’m asking Kate the big branding questions, but we’re also diving into her own not-so-typical career evolution. I am so excited for you to hear all the wisdom she brings to the show.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/katerichard/

  continue reading

796 episodes

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