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Google Ads Strategy When Taking Over a Failing Campaign Part 2
Manage episode 430682508 series 3326885
John Moran analyzes a failing campaign in this live internal training with the Solutions 8 team. In the last part of this two-part series, he talks about the challenges of scaling with Performance Max campaigns. He also shares why he doesn't run a lot of PMax campaigns anymore.
Aside from recommending some campaign settings to be adjusted, John also emphasizes the key performance indicators (KPIs) Google Ads managers should focus on when evaluating campaign success. He also touches on the importance of understanding client activities on other platforms like Meta and their potential impact on campaign performance and attribution. Listen to this episode to learn more about John's approach when taking over a failing Google Ads campaign.
Watch Part 1 here if you haven’t seen it yet:
• ⚠️ Google Ads Strategy When Taking Ov...
Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services
Related videos:
How to Measure Success in Google Ads:
• How to Measure Success in Google Ads
💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):
• 💣 The Secret to Google Ads Success: M...
🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS:
• 🚀 Measuring Ad Success: Key Business ...
🚀 Why I'm Moving Customers OFF of Performance Max:
• 🚀 Why I'm Moving Customers OFF of Per...
💣 Google Ads Guide on How to Switch From Performance Max to Standard Shopping:
• 💣 Google Ads Guide on How to Switch F...
👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/
👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/
👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: https://sol8.com/ap/
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
--------------------------------------------------
Connect with Kasim here: https://smartlink.metricool.com/publi...
⬇️️ You can find us here ⬇️️:
Website: https://sol8.com/
#googleads #digitalmarketing #googleadsbestpractices #ppc
429 episodes
Manage episode 430682508 series 3326885
John Moran analyzes a failing campaign in this live internal training with the Solutions 8 team. In the last part of this two-part series, he talks about the challenges of scaling with Performance Max campaigns. He also shares why he doesn't run a lot of PMax campaigns anymore.
Aside from recommending some campaign settings to be adjusted, John also emphasizes the key performance indicators (KPIs) Google Ads managers should focus on when evaluating campaign success. He also touches on the importance of understanding client activities on other platforms like Meta and their potential impact on campaign performance and attribution. Listen to this episode to learn more about John's approach when taking over a failing Google Ads campaign.
Watch Part 1 here if you haven’t seen it yet:
• ⚠️ Google Ads Strategy When Taking Ov...
Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services
Related videos:
How to Measure Success in Google Ads:
• How to Measure Success in Google Ads
💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):
• 💣 The Secret to Google Ads Success: M...
🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS:
• 🚀 Measuring Ad Success: Key Business ...
🚀 Why I'm Moving Customers OFF of Performance Max:
• 🚀 Why I'm Moving Customers OFF of Per...
💣 Google Ads Guide on How to Switch From Performance Max to Standard Shopping:
• 💣 Google Ads Guide on How to Switch F...
👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/
👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/
👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: https://sol8.com/ap/
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
--------------------------------------------------
Connect with Kasim here: https://smartlink.metricool.com/publi...
⬇️️ You can find us here ⬇️️:
Website: https://sol8.com/
#googleads #digitalmarketing #googleadsbestpractices #ppc
429 episodes
All episodes
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