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EP119: How Tatari helps Growth Marketers go from Digital Advertising to TV Advertising

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Manage episode 262904390 series 2438032
Content provided by Kieran Flanagan and Scott Tousley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kieran Flanagan and Scott Tousley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of the GrowthTLDR, we talk to Philip Inghelbrecht, the CEO and Co-Founder of Tatari, a data and analytics company for TV advertising.

For a lot of us working in marketing and growth, we've leveraged near every digital channel and platform to grow audiences for our company. But, for many of us, it's like we've had very little experience with TV advertising.

Tatari is aiming to change all that by making TV advertising feel just like Digital advertising. We talk to Philip about how he started Tatari, what it is like growing a company in a well-established industry like TV, and how we should measure the performance of our TV ads.

Happy Growing!

  continue reading

147 episodes

Artwork
iconShare
 
Manage episode 262904390 series 2438032
Content provided by Kieran Flanagan and Scott Tousley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kieran Flanagan and Scott Tousley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of the GrowthTLDR, we talk to Philip Inghelbrecht, the CEO and Co-Founder of Tatari, a data and analytics company for TV advertising.

For a lot of us working in marketing and growth, we've leveraged near every digital channel and platform to grow audiences for our company. But, for many of us, it's like we've had very little experience with TV advertising.

Tatari is aiming to change all that by making TV advertising feel just like Digital advertising. We talk to Philip about how he started Tatari, what it is like growing a company in a well-established industry like TV, and how we should measure the performance of our TV ads.

Happy Growing!

  continue reading

147 episodes

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