Manage episode 237743976 series 2438032
We catch up with Reyanna Fayyaz who leads self-serve at Box. One of the things a lot of companies struggle with is how they can provide a touchless experience for customers to both onboard themselves to the product, and upgrade to a paid account.
Well fear not, Reyana is here to provide us with learnings from her experience doing this with Box.
We talk to Reyana about:
- What parts of the customer experience for enterprise companies will be moved to touchless (no humans involved). - How Box match user intent with the signup experience - The gamification tactic that helped Box to increase conversions of their web trails by 32%.