EP48: The Gamification Tactic that Increased Web Trials by 32% with Reyana Fayyaz @Box


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By Kieran Flanagan and Scott Tousley. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

We catch up with Reyanna Fayyaz who leads self-serve at Box. One of the things a lot of companies struggle with is how they can provide a touchless experience for customers to both onboard themselves to the product, and upgrade to a paid account.

Well fear not, Reyana is here to provide us with learnings from her experience doing this with Box.

We talk to Reyana about:

- What parts of the customer experience for enterprise companies will be moved to touchless (no humans involved). - How Box match user intent with the signup experience - The gamification tactic that helped Box to increase conversions of their web trails by 32%.

Happy Growing!

134 episodes