76: Launching a Business During COVID with Lynn Power


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By Laura Wallace | worx&co and Laura Wallace | worx. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Did you just start a business or were thinking about starting one when a freaking global pandemic hit?

As if launching a business isn't hard enough already. Am I right?

Business as we know it - hell LIFE as we know it - has been forever changed. But just because things feel different does NOT mean that your dreams and visions should go by the wayside.

Today we're going to talk to Lynn Power from Masami about launching a business during COVID - some of the learning curves that came along with it, and how you can build a thriving business in spite of it.

In this episode you’ll learn:

  • Why it’s important to NOT try and be an expert in everything but to rather hone in on what you like and know.
  • Where to begin when launching a new business and some suggestions around the implementation of it. (hint: it starts with the letter ‘b’)
  • Some early hurdles that small businesses tend to face when launching.
  • Why delegation is so important and some telltale signs that you need to start delegating.
  • How to evaluate whether you need to start building an internal team or an external team.
  • Some helpful (and unhelpful) tools that startups can use to grow their business.
  • Advice around building an online presence.
  • How to stay motivated whilst growing a business during a pandemic.

Lynn is a 30-year advertising executive (most recently the CEO of J. Walter Thompson, New York) turned entrepreneur. In February, she launched Masami, a clean premium hair care brand (and if you think back to that timeframe, it was a pretty pivotal time for all of us!)

Lynn loves building high-performance teams, disrupting the status quo, and helping women find their voices.

The book mentioned in the podcast, The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes, is available for purchase on Amazon.

Twitter: @lynnpowered

Instagram: @lynnpowered

Facebook: Lynn Power

Linkedin: Lynn Power

Website: lovemasami.com

Instagram: @thatlauraaura

Facebook: @thatlauraaura

Twitter: @thatlauraaura

Website: LauraAura.com


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205 episodes