89: The Power of TikTok With Katie Love

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By Laura Wallace | worx&co and Laura Wallace | worx. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
TikTok – one of the fastest growing social media platforms on the planet.
Is it for millennials? Is it designed to teach you how to dance? Or maybe, just maybe, is it a platform that can help you grow your business?
Today, we’re talking about the power of TikTok and the insane impact it can make on your business. I brought in social media guru, Katie Love, from Love Social Media to give us the scoop.
In this episode, you’ll learn:
  • Recommendations for small business owners who are feeling overwhelmed by social media
  • Why you don’t need to be on every single social media platform
  • How to not fall into the ‘comparison problem’ on social media
  • Some of Katie’s social media essentials
  • What is a social media plan and why is it so important?
  • Why you should jump on the TikTok bandwagon right now!
  • Content ideas for small business owners who are just starting out on TikTok
  • Some of Katie’s favorite client success stories that are killing it on TikTok
  • Why finding your niche and having fun is so important when putting out TikTok content
  • The #1 recommendation to people starting a TikTok profile
Katie is an expert social media strategist. She’s helped numerous businesses turn followers into real sales and leads. Katie has over a decade of social media experience under her belt and loves creating engaging content and branding for her clients.
​Katie has worked for TV stations across the country and as a news reporter, she learned to brand herself through social media. Now, she loves telling business owners' stories with engaging content, video and graphics.
Katie lives in Pittsburgh, PA but works with clients across the globe!

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RESOURCES FROM THIS EPISODE
The FREE photo editing app that Katies loves: Lightroom

Katie’s favorite social media scheduler: Later.com
CONNECT WITH KATIE LOVE
TikTok: @katielovesocial

Instagram: @katielovesocial

Website: loveyoursocialmedia.com
CONNECT WITH LAURAAURA

Instagram: @thatlauraaura

Facebook: @thatlauraaura

Website: LauraAura.com
THANK YOU, GUTSY TRIBE!

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211 episodes