Powerback 89: Optimize Your Social Bio to Attract the Right Clients


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By Laura Wallace | worx&co and Laura Wallace | worx. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Social media bios!

I like to think of them as tiny little billboards of the internet - your opportunity to give a one or two liner and let people know who you are and what you do in this world.

This week’s Powerback™ lesson is all about optimizing your social media bio. And there seems to be a formula for the most successful bios:

  1. You have to let people know what you do
  2. You need to talk about who you serve
  3. You have to tell people how you can solve a problem they are currently facing
  4. You need to pull all these pieces together in one cohesive sentence

The goal here is for your future customers to see themselves in your bio, meaning you do what they need, and they fit the profile for who you do it for!

And remember, you do not have a lot of space, so making the most impact with the fewest words is really key.


Head on over to LauraAura.com to find out more about The Brandstarter Course, Brand Reviews, Powerback Sessions, and the freshly launched Powerback Course.
Instagram: @thatlauraaura

Facebook: @thatlauraaura

Twitter: @thatlauraaura

Website: LauraAura.com

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205 episodes