The award-winning WIRED UK Podcast with James Temperton and the rest of the team. Listen every week for the an informed and entertaining rundown of latest technology, science, business and culture news. New episodes every Friday.
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Onboarding B2B Customers To eCommerce With Head of B2B Marketing At BigCommerce Fiona Norton
Manage episode 333719917 series 2992212
Content provided by Isaiah Bollinger. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Isaiah Bollinger or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Fiona Norton is the head of product marketing for B2B eCommerce at BigCommerce. BigCommerce is massively accelerating their B2B roadmap due to so much demand for their product and acquired two companies, BundleB2B and QuoteNinja, B2B apps on their marketplace to speed up the process. Fiona has done market research showing that the number one problem facing B2B is actually onboarding their customers to use eCommerce. Building it is simply not enough. Sales teams and customer services teams need to work hand in hand with the organization to get the customer comfortable using the website.
121 episodes
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Manage episode 333719917 series 2992212
Content provided by Isaiah Bollinger. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Isaiah Bollinger or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Fiona Norton is the head of product marketing for B2B eCommerce at BigCommerce. BigCommerce is massively accelerating their B2B roadmap due to so much demand for their product and acquired two companies, BundleB2B and QuoteNinja, B2B apps on their marketplace to speed up the process. Fiona has done market research showing that the number one problem facing B2B is actually onboarding their customers to use eCommerce. Building it is simply not enough. Sales teams and customer services teams need to work hand in hand with the organization to get the customer comfortable using the website.
121 episodes
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Similar to The Hard Truth About B2B eCommerce
The award-winning WIRED UK Podcast with James Temperton and the rest of the team. Listen every week for the an informed and entertaining rundown of latest technology, science, business and culture news. New episodes every Friday.
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
Big tech is transforming every aspect of our world. But how? And at what cost? This season of Land of the Giants – The Twitter Fantasy – will tell the story of Twitter (X) at a crucial moment for the platform, exactly one year after Elon Musk took over. Hosted by Vox senior correspondent Peter Kafka, the four-episode season will survey the company's outsize influence on politics and culture. How did Twitter become the Internet’s town square, for better and for worse? And where is it heading, ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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…
continue reading
Welcome to Catalyst, the Launch by NTT DATA Podcast. Catalyst is an ongoing discussion for digital leaders dissatisfied with the status quo and optimistic about what’s possible through smart technology and great people. In this studio we believe in shipping software over slideware, that fast will follow smooth, and aiming to create digital experiences that move millions is a worthy pursuit.
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This is the audio podcast version of Troy Hunt's weekly update video published here: https://www.troyhunt.com/tag/weekly-update/
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continue reading
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…
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continue reading
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