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The B2B eCommerce Landscape And Outlook With Mark Brohan

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Manage episode 321649871 series 2992212
Content provided by Isaiah Bollinger. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Isaiah Bollinger or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Mark Brohan is the leading researcher on B2B eCommerce and Vice President at Digital Commerce 360 who reports on all things eCommerce. B2B eCommerce is now accounting for a significant portion of all B2B sales and is driving innovation in many B2B organizations. Mark believes that B2B eCommerce is in a similar state to when B2C eCommerce was becoming a critical part of retail in the 2010s. This means its that critical for B2B organizations to get it right or become what the legacy retailers became who did not adapt to eCommerce fast enough.

  continue reading

121 episodes

Artwork
iconShare
 
Manage episode 321649871 series 2992212
Content provided by Isaiah Bollinger. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Isaiah Bollinger or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Mark Brohan is the leading researcher on B2B eCommerce and Vice President at Digital Commerce 360 who reports on all things eCommerce. B2B eCommerce is now accounting for a significant portion of all B2B sales and is driving innovation in many B2B organizations. Mark believes that B2B eCommerce is in a similar state to when B2C eCommerce was becoming a critical part of retail in the 2010s. This means its that critical for B2B organizations to get it right or become what the legacy retailers became who did not adapt to eCommerce fast enough.

  continue reading

121 episodes

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