How Does Marvel Studios Balance Continuity and Renewal?

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Manage episode 236786429 series 28658
By Sarah Green and Harvard Business Review. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
In just a decade Marvel Studios has redefined the franchise movie. Their secret seems to be finding the right balance between creating innovative films and retaining enough continuity to make them all recognizably part of a coherent family.

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