Manage episode 287712481 series 1934726
In this special episode released as part of IAB UK's first Ecommerce Week, our celebration and exploration of all things buying online, James speaks to Verizon Media's Head of Strategy, Monica Majumdar. Their conversation covers the phenomenal growth of ecommerce over the last 12 months, what buy-now-pay-later means to Gen Z, and how 2020 was the second coming for QR codes. IAB UK kicked off Ecommerce Week, brought to you in partnership with TikTok, by revealing the first insight from our new study, Real Living, which explores the changing consumer habits surrounding ecommerce. You can find it at iabuk.com/RealLiving
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