Meet the Founder: Steffen Svartberg, Cavai


Manage episode 284068627 series 1934726
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New for Season 6, we're meeting founders of IAB UK member companies to hear their stories and learn about their journeys. Kicking off this series, James speaks to Steffen Svartberg, Founder & CEO of Cavai, a company which makes programmatic more creative by focusing on conversational advertising. In this candid conversation, Steffen talks about his desire to bring a more human and truly personal element to advertising, how he launched without investors and why he went straight for familiar brands.

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