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The IABC EMENA Podcast with Siemens' Ophelie Janus on Creating an Employee Social Advocacy Program
Manage episode 216451678 series 2421265
By IABC EMENA. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
This week on the IABC EMENA podcast we talk to Ophelie Janus, the head of MarCom and digital communication for the Middle East at Siemens. Ophelie shares a remarkable case study of how she and the comms team in the Middle East have built an employee social advocacy program that has managed to reach over 23 million people. Have a listen to Ophelie as she describes how Siemens has engaged with employees to raise brand awareness with amazing results.
69 episodes
