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Manage episode 216004398 series 2421265
By IABC EMENA. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
This week on the IABC EMENA podcast we talk to PR measurement expert Steph Bridgeman on the values and skills we all need to foster a culture of measurement. Steph also talks about how measurement is progressing within the communications industry. Follow Steph on Twitter at @stephbridgeman, and subscribe to the IABC EMENA podcast.