#104: How to get your first 1,000 customers in india - Anirudh Narayan - A growth specialist who has helped over 1000 aspiring entrepreneurs and 50 startups around the world!

The Indian Startup Show

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5+ y ago 30:24

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Today I speak to Anirudh Narayan author of an amazing new book called Scale Smart: How To Get Your First 1,000 Customers in India. Scale Smart is an actionable guide to start and scale a startup in India., So in this podcast, we talk about great digital marketing strategies - Facebook, Youtube, Whatsapp, email marketing, etc you can use today to get your startup off the ground. We also talk about his time at Shutterstock with a 250K budget to life as a digital nomad in South America and much more!

In this conversation we talk about:

Examples of Indian focussed growth stories
When should you start the growth hacking process?
Product market fit.
Focus on consistency, not virality
It's your responsibility to build a community and not sell
Get smarter using Facebook
Life in the US and South America
Example growth hacks and experiments at Shutterstock.
Email marketing edge case examples.
Build relationships offline
Youtube marketing examples - create primary, secondary, tertiary content
vidIQ is the tool that helps you learn how to get more views and subscribers
Social influencers -Still the number one way to push things out

and much more

links

Information for the book: http://bit.ly/book-landing-page

Buy the book on Amazon: http://bit.ly/scale-smart

A video testimonial for the book from Shradha Sharma: http://bit.ly/yourstory-testimonial

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203 episodes