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Navigating the Evolving Landscape of Beauty Marketing w/ Kelly Kovack
Manage episode 359886841 series 3286175
On this week's episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Kelly Kovack, Founder and CEO of BeautyMatter. Together, they delve into a range of topics, including viral beauty moments and the latest marketing trends in the beauty industry, among other interesting insights.
đ Leave a 5-star rating on â â Apple Podcastsâ â and â â Spotifyâ â
đ Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstartedâ
đď¸ Want to be a guest? Apply here: â â https://bit.ly/3KYVEHD
Show Notes:
(01:28) - Kelly's career journey
(04:24) - DTC beauty catalog
(06:54) - BeautyMatter
(12:52) - Influencer marketing in the beauty space
(17:41) - Launching a beauty brand as a celebrity or influencer
(21:28) - YouTube influencer space
(24:52) - Beauty trend predictions
(27:25) - Converting viral moments
(31:14) - Instagram landscape
(33:54) - B2B opportunities on LinkedIn
(38:35) - Consumers in China
87 episodes
Manage episode 359886841 series 3286175
On this week's episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Kelly Kovack, Founder and CEO of BeautyMatter. Together, they delve into a range of topics, including viral beauty moments and the latest marketing trends in the beauty industry, among other interesting insights.
đ Leave a 5-star rating on â â Apple Podcastsâ â and â â Spotifyâ â
đ Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstartedâ
đď¸ Want to be a guest? Apply here: â â https://bit.ly/3KYVEHD
Show Notes:
(01:28) - Kelly's career journey
(04:24) - DTC beauty catalog
(06:54) - BeautyMatter
(12:52) - Influencer marketing in the beauty space
(17:41) - Launching a beauty brand as a celebrity or influencer
(21:28) - YouTube influencer space
(24:52) - Beauty trend predictions
(27:25) - Converting viral moments
(31:14) - Instagram landscape
(33:54) - B2B opportunities on LinkedIn
(38:35) - Consumers in China
87 episodes
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