EP 121: "Truth" with strategic communications expert, master storyteller and author Hector MacDonald


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“There are truths which are not for all men, nor for all times” - Voltaire True or false? It’s rarely that simple. This episode aims to equip us to spot misleading truths that are all around us and to communicate more effectively with friends & family. There is more than one truth about most things. Eating meat is nutritious but it’s also damaging to the environment. The Internet disseminates knowledge but it also spreads hatred. When we communicate we naturally select the truths that are most helpful to our agenda. We can select truths constructively to inspire organisations, encourage children, and drive progressive change. Or we can select truths that give a false impression of reality, misleading people without actually lying. Others can do the same, motivating or deceiving us with the truth. Truths are neutral but highly versatile tools that we can use for good or ill. Today we will explore how truth is used and abused in politics, business, the media and everyday life. We will explore how a clearer understanding of truth’s many faces renders us better able to navigate our world and more influential within it. We welcome strategic communications expert, master storyteller and author of “TRUTH How the Many Sides to Every Story Shape Our Reality”, Hector MacDonald More about Hector here: https://www.hectormacdonald.com/about/

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