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Athlete and Entrepreneur with Sonya Looney

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Archived series ("Inactive feed" status)

When? This feed was archived on August 02, 2022 00:30 (1+ y ago). Last successful fetch was on May 21, 2020 20:27 (4y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

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Manage episode 167238459 series 66313
Content provided by Kristin Carpenter-Ogden. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristin Carpenter-Ogden or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Show Notes: www.IntrepidEntrepreneur.net/Sonya-Looney/

So much has changed in how we market and sell products over the past few years. It’s not just about using social media, but about understanding what customers want from the brands they support.

I’m sitting down with Sonya Looney, World Champion Cyclist, writer, speaker, and adventure seeker. We’re talking about how she has re-designed and re-written the relationship between athletes and sponsoring companies.

Sonya’s sharing how she got into cycling, and how that passion led her to leave her career twice to become an entrepreneur. We’re getting into what companies should look for in the athletes they sponsor, and how athletes can market themselves better. It’s not just about results!

This is a great episode for anyone looking to build their brand, or maybe even sponsor an athlete.

Bravery and Business Quote “If you do the things that you love and put everything into it, it’s going to grow in ways that you never could have imagined” Sonya Looney

(click to tweet)

The Cliff Notes
  • Acknowledge what makes you excited. Sonya was working for a start-up and realized she loved the marketing side of things more than her job as an engineer.
  • Protect your priorities. If a job or hobby is getting in the way of what you’re passionate about, find a way to rearrange.
  • Don’t be afraid to pivot in your career. Just because you’ve spent years growing in it, or getting a degree doesn’t mean you should stay if you’re not happy.
  • Look for partners that have the same passion and following/ clients as you. What brands are attracting the same kind of community that you want to be a part of?
  • Pay attention to what makes other people good at their jobs. Even people in other markets, what makes them so effective? Pull those things into your practice.
  • Focus on two way communication. Respond to people who engage with you on social media, and keep track of what they’re enjoying.
  • Do what you love and believe in. If you’re working hard towards what you’re passionate about, people will take notice and stay connected.
  • Worry less about an athlete’s racing results than about what they can bring to your product. What can this athlete’s personality and following bring to your company?
“It’s not just about putting content out there, it’s about responding to every person that you can that’s engaging with you” Sonya Looney“

(click to tweet)

Resources

Sonya Looney’s Website

Sonya Looney on TED Talk

Show Notes: www.IntrepidEntrepreneur.net/Sonya-Looney/

  continue reading

100 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on August 02, 2022 00:30 (1+ y ago). Last successful fetch was on May 21, 2020 20:27 (4y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 167238459 series 66313
Content provided by Kristin Carpenter-Ogden. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristin Carpenter-Ogden or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Show Notes: www.IntrepidEntrepreneur.net/Sonya-Looney/

So much has changed in how we market and sell products over the past few years. It’s not just about using social media, but about understanding what customers want from the brands they support.

I’m sitting down with Sonya Looney, World Champion Cyclist, writer, speaker, and adventure seeker. We’re talking about how she has re-designed and re-written the relationship between athletes and sponsoring companies.

Sonya’s sharing how she got into cycling, and how that passion led her to leave her career twice to become an entrepreneur. We’re getting into what companies should look for in the athletes they sponsor, and how athletes can market themselves better. It’s not just about results!

This is a great episode for anyone looking to build their brand, or maybe even sponsor an athlete.

Bravery and Business Quote “If you do the things that you love and put everything into it, it’s going to grow in ways that you never could have imagined” Sonya Looney

(click to tweet)

The Cliff Notes
  • Acknowledge what makes you excited. Sonya was working for a start-up and realized she loved the marketing side of things more than her job as an engineer.
  • Protect your priorities. If a job or hobby is getting in the way of what you’re passionate about, find a way to rearrange.
  • Don’t be afraid to pivot in your career. Just because you’ve spent years growing in it, or getting a degree doesn’t mean you should stay if you’re not happy.
  • Look for partners that have the same passion and following/ clients as you. What brands are attracting the same kind of community that you want to be a part of?
  • Pay attention to what makes other people good at their jobs. Even people in other markets, what makes them so effective? Pull those things into your practice.
  • Focus on two way communication. Respond to people who engage with you on social media, and keep track of what they’re enjoying.
  • Do what you love and believe in. If you’re working hard towards what you’re passionate about, people will take notice and stay connected.
  • Worry less about an athlete’s racing results than about what they can bring to your product. What can this athlete’s personality and following bring to your company?
“It’s not just about putting content out there, it’s about responding to every person that you can that’s engaging with you” Sonya Looney“

(click to tweet)

Resources

Sonya Looney’s Website

Sonya Looney on TED Talk

Show Notes: www.IntrepidEntrepreneur.net/Sonya-Looney/

  continue reading

100 episodes

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