Radical Radify: How this multi-faceted business is changing the way developers think about building for the outdoor market

The Intrepid Entrepreneur

For those of us who love getting outside and biking, hiking, skiing, surfing—anything active under the sun—something we often take for granted is development.

But as outdoor markets have taken off in the past few years and more people have started spending their weekends in the natural environment, the conversation around outdoor use and real estate development is becoming increasingly important.

This is why I’m stoked to be talking with Johannes Ariens today on the Intrepid Entrepreneur Podcast.

Johannes’ Seattle based company, Radify Development, is a multifaceted business focused on outdoor development. Not only do they consult with development projects, but they are also a resource and a community building platform, focused on facilitating relationships and conversations in the outdoor market building industry.

As Johannes discusses in this episode, for developments aimed at the outdoor market (think: on snow lodges and surf camps to name a few), the environment is part of their product. They’re selling an experience. It’s in their best interest that the product—nature—is protected and well cared for.

Johannes is focused on eliminating the barriers that keep people from getting into the outdoors, whether it’s equipment or logistics or information. He believes that the more time people spend outside, the more concerned they become with taking care of it.

This tension between use and protection of the outdoors is a challenge Johannes is well aware of, and something his business focuses on: how to get more people outside, while still protecting the environment they left the city to experience.

In our conversation, he’s telling me about how Radify is handling this challenge in a new project to bring Washington’s first cold-water surfing venue to Westport, set to open next year. We’re also discussing how Radify is also taking advantage of the JOBS act and has recently launched an Investor’s Club.

You won’t want to miss this conversation with one of the most determined and hard-working individuals in the industry.

Bravery in Business Quote “As far as I see it, we are stewards of the environment as developers.” - Johannes Ariens (click to tweet) Resources:

RadifyDevelopment.com

Full Show Notes: IntrepidEntrepreneur.net/Johannes-Ariens