Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
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Content provided by James Altucher and Jay Yow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Altucher and Jay Yow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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315 - Kevin Allocca: The Economics of Entertainment... This is What Makes Videos Go Viral
Manage episode 197700353 series 42508
Content provided by James Altucher and Jay Yow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Altucher and Jay Yow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Kevin Allocca is "Head of Culture and Trends" at YouTube. He's been there for 8 years. So he knows how videos go viral. But more than that, Kevin knows the economics of entertainment. He told me how to get a message out (because no one reads books anymore. It's easier to get hits online than hits on Kindle.) So what's the first step? "You gotta start making something," he said. "Especially when you’re trying to establish what your voice is, what your perspective is... these things need to be sort of incubated in a way."
Show Notes:
Videocracy: How YouTube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can’t Stop Watching by Kevin Allocca
Kevin’s TED talk “Why videos go viral”
Ylvs’s videos: “What Does the Fox Say” and “What’s the Meaning of Stonehenge” GANGUM STYLE David after Dentist
The making of GANGUM STYLE The Star Wars Kid
Chocolate Rain with Tay Zonday My interview with Erika Ender (songwriter of Despacito, which has 4+ billion views on YouTube) "Lazy Sunday" by Adam Samberg (an SNL Original short)
Bo Burnham & Amanda Sings (people who started on YouTube and then made it into career) Ze Frank (created the video unit at BuzzFeed) "Friday" by Rebecca Black Tosh.O https://www.youtube.com/watch?v=dYJCulUgtmg
I write about all my podcasts. Check out the full post and learn what I learned at jamesaltucher.com/podcast.
Thanks so much for listening! If you like this episode, please subscribe to “The James Altucher Show” and rate and review wherever you get your podcasts:
Follow me on Social Media:
------------
- What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!
- Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!
------------
- Visit Notepd.com to read our idea lists & sign up to create your own!
- My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!
- Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.
- I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com
------------
Thank you so much for listening! If you like this episode, please rate, review, and subscribe to “The James Altucher Show” wherever you get your podcasts:
Follow me on social media:
1267 episodes
Share
Manage episode 197700353 series 42508
Content provided by James Altucher and Jay Yow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Altucher and Jay Yow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Kevin Allocca is "Head of Culture and Trends" at YouTube. He's been there for 8 years. So he knows how videos go viral. But more than that, Kevin knows the economics of entertainment. He told me how to get a message out (because no one reads books anymore. It's easier to get hits online than hits on Kindle.) So what's the first step? "You gotta start making something," he said. "Especially when you’re trying to establish what your voice is, what your perspective is... these things need to be sort of incubated in a way."
Show Notes:
Videocracy: How YouTube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can’t Stop Watching by Kevin Allocca
Kevin’s TED talk “Why videos go viral”
Ylvs’s videos: “What Does the Fox Say” and “What’s the Meaning of Stonehenge” GANGUM STYLE David after Dentist
The making of GANGUM STYLE The Star Wars Kid
Chocolate Rain with Tay Zonday My interview with Erika Ender (songwriter of Despacito, which has 4+ billion views on YouTube) "Lazy Sunday" by Adam Samberg (an SNL Original short)
Bo Burnham & Amanda Sings (people who started on YouTube and then made it into career) Ze Frank (created the video unit at BuzzFeed) "Friday" by Rebecca Black Tosh.O https://www.youtube.com/watch?v=dYJCulUgtmg
I write about all my podcasts. Check out the full post and learn what I learned at jamesaltucher.com/podcast.
Thanks so much for listening! If you like this episode, please subscribe to “The James Altucher Show” and rate and review wherever you get your podcasts:
Follow me on Social Media:
------------
- What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!
- Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!
------------
- Visit Notepd.com to read our idea lists & sign up to create your own!
- My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!
- Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.
- I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com
------------
Thank you so much for listening! If you like this episode, please rate, review, and subscribe to “The James Altucher Show” wherever you get your podcasts:
Follow me on social media:
1267 episodes
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Similar to The James Altucher Show
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books.
…
continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
…
continue reading
Where real startup founders pitch to real investors—for real money. Forget everything you think you know about the world of venture capital. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
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