Manage episode 213623869 series 42508
Seth Godin is best known as marketer and an author. But I think of him as one of the great thinkers we have today. He doesn’t create for the masses. He creates for a core group of people. Seth says to imagine this (it’s the essence of his creation, his art and his business): “You have a microphone, what are you going to do with it? My formula is I wake up in the morning and think about the people I seek to serve. That’s all I do. And I don’t reverse engineer it. I make it so that I can actually do my work.” He asks himself, “What change am I trying to make here?” And he wants you to ask yourself this, too.
Links and Resources
“Purple Cow” by Seth Godin
“Gracefully” by Seth Godin
"This Might Work" by Seth Godin
Malcolm Gladwell’s podcast “Revisionist History”
Kevin Kelly’s article “1,000 True Fans”
“The Tipping Point” by Malcolm gladwell
"Freakonomics" by Stephen Dubner and Steven Levitt
Choose Yourself by me, James Altucher
Howard Schultz (founder of Starbucks)
Ayn Rand (author of “Atlas Shrugged”
Wharton Business School
Adam Grant author of “Originals”
“The War of Art” by Stephen Pressfield
Jiro Dreams of Sushi (a Netflix documentary)
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