376 - Seth Godin: Go Back to What Lights Your Heart on Fire: This is What Makes a Hit


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Seth Godin is best known as marketer and an author. But I think of him as one of the great thinkers we have today. He doesn’t create for the masses. He creates for a core group of people. Seth says to imagine this (it’s the essence of his creation, his art and his business): “You have a microphone, what are you going to do with it? My formula is I wake up in the morning and think about the people I seek to serve. That’s all I do. And I don’t reverse engineer it. I make it so that I can actually do my work.” He asks himself, “What change am I trying to make here?” And he wants you to ask yourself this, too.

Links and Resources

Purple Cow” by Seth Godin

“Gracefully” by Seth Godin

Akimbo (Seth’s new podcast)

Seth’s blog

"This Might Work" by Seth Godin

Seth Godin’s online course Alt-MBA

Also Mentioned

Krista Tippett and her podcast “On Being”

Malcolm Gladwell’s podcast “Revisionist History”

The Davinci Code

Gangnam Style

Chris Anderson

Kevin Kelly’s article “1,000 True Fans”

“The Tipping Point” by Malcolm gladwell

"Freakonomics" by Stephen Dubner and Steven Levitt

Choose Yourself by me, James Altucher

Jerry Seinfeld

Sweet Green

Howard Schultz (founder of Starbucks)

Ayn Rand (author of “Atlas Shrugged”

Zig Ziglar

Warby Parker

Wharton Business School

Adam Grant author of “Originals”

James Cook

“The War of Art” by Stephen Pressfield

Jiro Dreams of Sushi (a Netflix documentary)

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