381 - The Power of the Ask


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Steve Cohen, my producer, emailed Taylor Swift’s publicist asking if she’d come on the podcast. He knew she was going to say “no.” But he still did it. Steve sends out 200 emails a day, knowing 100% will come back as a “no.” I’m fascinated by this. What’s the point? Where’s the line between annoyance and persistence? I brought Steve on to go over this. I wanted to know the nuances and the subtleties. Because this skill is good for anyone to study. Businesspeople, salespeople, building relationships, finding your mentor, and so on. This is the art of the ask.

Links and Resources

Taylor Swift

Reverend Jesse Jackson

Derek Jeter

James Comey

My Interview with Seth Godin

My Interview with T.D. Jakes

Omnicom Group

Brian Grazer

Conan O’Brien

Marian Rivera

Tyra Banks

Bernie Madoff

Choose Yourself by Me

The Tim Ferriss Show

The Moment with Brian Koppelman

Richard Branson

Marc Maron

Barack Obama

The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz

Getting There: A Book of Mentors by Gillian Zoe Segal

Spike Lee

Jerry Seinfeld

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