497 - The Cross Between Business & Elections: Phillip Stutts on What Good Marketing Campaigns Do & Don’t Do
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I want to know who's going to win the election. And how. What marketing tactics will they use? How will the persuade? Is negative advertising good? I called Phillip Stutts. And he came back on the podcast to tell me his predictions. He’s gotten all sorts of political offices elected: presidents, senators, etc. But he's also worked for losing campaigns. And can speak to what DOESN'T win.
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