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EP074 - Selling on Amazon with Melissa Burdick of The Mars Agency

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Manage episode 174452037 series 98062
Content provided by Jason Goldberg, Jason "Retailgeek" Goldberg, Scot Wingo, and Channel Advisor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Goldberg, Jason "Retailgeek" Goldberg, Scot Wingo, and Channel Advisor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

EP074 - Selling on Amazon with Melissa Burdick of The Mars Agency

Melissa Burdick is the VP of E-Commerce for The Mars Agency, and a former Amazonian who was involved in Amazon's entry into the CPG space.

We talked with Melissa about all things Amazon, including:

  • Her background at Amazon, and the early days of Amazon's relationship with CPGs.
  • How CPGs have evolved on the Amazon platform
  • The different selling platforms available to CPGs on Amazon (Prime Now, Fresh, Core, Pantry, SNS, Dash)
  • CRaP - Can't Realize a Profit stats on Amazon
  • Brands on Amazon 1p vs 3p selling
  • Hybrid accounts (selling both 1p and 3p)
  • Amazon Private Label
  • Amazon Advertising Platforms
    • AMS - Amazon Marketing Services
    • AMG - Amazon Media Group
    • AAP - Amazon Advertising Platform
    • ARA - Amazon Retail Analytics
  • Future of E-Commerce

Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes.

Episode 74 of the Jason & Scot show was recorded on Wednesday March 8th, 2017.

http://retailgeek.com/podcast

Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

  continue reading

319 episodes

Artwork
iconShare
 
Manage episode 174452037 series 98062
Content provided by Jason Goldberg, Jason "Retailgeek" Goldberg, Scot Wingo, and Channel Advisor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Goldberg, Jason "Retailgeek" Goldberg, Scot Wingo, and Channel Advisor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

EP074 - Selling on Amazon with Melissa Burdick of The Mars Agency

Melissa Burdick is the VP of E-Commerce for The Mars Agency, and a former Amazonian who was involved in Amazon's entry into the CPG space.

We talked with Melissa about all things Amazon, including:

  • Her background at Amazon, and the early days of Amazon's relationship with CPGs.
  • How CPGs have evolved on the Amazon platform
  • The different selling platforms available to CPGs on Amazon (Prime Now, Fresh, Core, Pantry, SNS, Dash)
  • CRaP - Can't Realize a Profit stats on Amazon
  • Brands on Amazon 1p vs 3p selling
  • Hybrid accounts (selling both 1p and 3p)
  • Amazon Private Label
  • Amazon Advertising Platforms
    • AMS - Amazon Marketing Services
    • AMG - Amazon Media Group
    • AAP - Amazon Advertising Platform
    • ARA - Amazon Retail Analytics
  • Future of E-Commerce

Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes.

Episode 74 of the Jason & Scot show was recorded on Wednesday March 8th, 2017.

http://retailgeek.com/podcast

Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

  continue reading

319 episodes

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