Go offline with the Player FM app!
EP074 - Selling on Amazon with Melissa Burdick of The Mars Agency
Manage episode 174452037 series 98062
EP074 - Selling on Amazon with Melissa Burdick of The Mars Agency
Melissa Burdick is the VP of E-Commerce for The Mars Agency, and a former Amazonian who was involved in Amazon's entry into the CPG space.
We talked with Melissa about all things Amazon, including:
- Her background at Amazon, and the early days of Amazon's relationship with CPGs.
- How CPGs have evolved on the Amazon platform
- The different selling platforms available to CPGs on Amazon (Prime Now, Fresh, Core, Pantry, SNS, Dash)
- CRaP - Can't Realize a Profit stats on Amazon
- Brands on Amazon 1p vs 3p selling
- Hybrid accounts (selling both 1p and 3p)
- Amazon Private Label
- Amazon Advertising Platforms
- AMS - Amazon Marketing Services
- AMG - Amazon Media Group
- AAP - Amazon Advertising Platform
- ARA - Amazon Retail Analytics
- Future of E-Commerce
Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes.
Episode 74 of the Jason & Scot show was recorded on Wednesday March 8th, 2017.
http://retailgeek.com/podcast
Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
319 episodes
Manage episode 174452037 series 98062
EP074 - Selling on Amazon with Melissa Burdick of The Mars Agency
Melissa Burdick is the VP of E-Commerce for The Mars Agency, and a former Amazonian who was involved in Amazon's entry into the CPG space.
We talked with Melissa about all things Amazon, including:
- Her background at Amazon, and the early days of Amazon's relationship with CPGs.
- How CPGs have evolved on the Amazon platform
- The different selling platforms available to CPGs on Amazon (Prime Now, Fresh, Core, Pantry, SNS, Dash)
- CRaP - Can't Realize a Profit stats on Amazon
- Brands on Amazon 1p vs 3p selling
- Hybrid accounts (selling both 1p and 3p)
- Amazon Private Label
- Amazon Advertising Platforms
- AMS - Amazon Marketing Services
- AMG - Amazon Media Group
- AAP - Amazon Advertising Platform
- ARA - Amazon Retail Analytics
- Future of E-Commerce
Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes.
Episode 74 of the Jason & Scot show was recorded on Wednesday March 8th, 2017.
http://retailgeek.com/podcast
Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
319 episodes
Όλα τα επεισόδια
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.