The Power of Niche Marketing with Tom Ross and Mike Janda

The Jenna Rainey Show

Niche marketing, when done with intentionality, can transform your business.

Two people that understand the ins and outs of this niche marketing approach is Tom Ross and Mike Janda.

Tom is the founder and CEO at Design Cuts, the highest-rated online marketplace for designers. Design Cuts helps their community of 550,000 members save money off the best digital resources to help their regular creative projects. They also empower hundreds of creatives to make money passively via their skillsets, and have earned their shop owners millions of dollars.

Tom also hosts the popular podcast The Honest Designers Show and Biz Buds, which have received over 1.5 million downloads. He loves mentoring fellow creatives to help them master their marketing and regularly speaks at creative events to inspire others.

Mike is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands.

Mike sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of Burn Your Portfolio and The Psychology of Graphic Design Pricing.

Tom and Mike are super knowledgable educators and mentors for creative entrepreneurs. This episode is packed for of information and practical takeaways of how you can implement a niche marketing strategy, whether you have an audience right now or not.

Episode show notes: https://jennarainey.com/nichemarketing/