31: Bob Burg | The Five Secrets of Ultimate Influence

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Bob Burg (@BobBurg) is the co-author of The Go-Giver Influencer: A Little Story About a Most Persuasive Idea, a parable about the power of genuine influence in business and beyond.

What We Discuss with Bob Burg:

  • Disagreement -- especially online -- is more common than persuasion or advancing the conversation. What can we do to change this?
  • How "listening with the back of the neck" helps us find common understanding with others.
  • The seatbelt principle of emotions and how we can work on our ability to react in ways that result in more productive disagreements.
  • Setting the right frames and responding to negative ones.
  • How to say "no" in a way that doesn't end up getting us in trouble later down the line.
  • And much more...

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Full show notes and resources can be found here.

48 episodes available. A new episode about every 2 days averaging 58 mins duration .