058: Chloë Thomas on Developing an eCommerce Masterplan
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Chloë Thomas is the creator of the eCommerce MasterPlan. She is an author, speaker, podcast host and expert in eCommerce strategy and marketing. Chloë’s most recent publication is eCommerce Delivery: How your Delivery Strategy can Increase your Sales.
She also published two other books eCommerce MasterPlan 1.8: Your 3 Steps to Successful Online Selling (‘Worth its weight in internet gold’ – Elite Business Magazine), and eCommerce Marketing: How to Drive Traffic That Buys to Your Website. She is also the host of the eCommerce MasterPlan Podcast.
In this episode, you’ll learn:
- Chloë is a huge rugby fan
- The importance of optimizing everything that you do
- Nothing is perfect; perfect is the enemy of good enough
- Why you should take a strategic look at your business
- The power of online storefronts (eCommerce)
- The core foundations of eCommerce
- Actionable steps to market your eCommerce site(s)
- The story behind why there is a chicken on each of Chloë's books
You will find all of the valuable resources discussed in this episode on the show notes page: thejourneyofsuccess.com/podcast/
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65 episodes