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Victor van Amerongen from Space City Productions on TV advertising that works
Manage episode 284252949 series 2846170
Content provided by Machine Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Machine Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Victor van Amerongen has been producing TV adverts for 29 years and, according to Televisual Magazine, has produced more adverts than anyone else. He has also specialized in adverts for e-commerce.
We talk about advice for first-time advertisers, budgets, direct response and brand response, spot length, testing, response mechanisms, integrating your TV ad into broader marketing, ideas for creative and budgets.
Victor has been responsible for the first campaigns from dozens of the top e-commerce companies in the UK so it was a great chance to learn from him.
24 episodes
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Manage episode 284252949 series 2846170
Content provided by Machine Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Machine Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Victor van Amerongen has been producing TV adverts for 29 years and, according to Televisual Magazine, has produced more adverts than anyone else. He has also specialized in adverts for e-commerce.
We talk about advice for first-time advertisers, budgets, direct response and brand response, spot length, testing, response mechanisms, integrating your TV ad into broader marketing, ideas for creative and budgets.
Victor has been responsible for the first campaigns from dozens of the top e-commerce companies in the UK so it was a great chance to learn from him.
24 episodes
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Similar to The Joy of Marketing
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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